Health Tourism Development Strategies in Ardabil

Author

Faculty Member of Islamic Azad University, Meshgin Shahr Branch, Ardabil, Iran

Abstract

Introduction: Health tourism industry is growing in border provinces of the country, especially in the areas where tourists feel more comfortable as a result of distance from stressful urban life. This research was done to promote Health Tourism Industry in Ardabil.

Methods: This is an analytic study. The data were gathered by means of library technique from academic sites as well as experts' opinions. Then, 20 questionnaires were distributed among administrators and political authorities of health tourism. At last, the results were analyzed by SPSS software.

Results: According to the findings, factors affecting the development of health tourism in Ardabil were prioritized. The most important factors were as follows: costs, infrastructure, target market, services.

Conclusion: Considering the great potential development of health tourism industry in Ardabil due to hot mineral water, comprehensive and operational planning in this regard is required to push the province at the top of this industry in Iran.

Keywords

References

  1. TRAM. Medical Tourism: a global analysis, a report by tourism research and marketing. Atlas publication, Netherlands. 2006.
  2. Jabbari A. Designing a Model for Iran Medical Tourism 2009. Ph.D Dissertation. School of Management and Medical Information, Iran University of Medical Sciences, Tehran, 2009. [ In Persian]
  3. Kazemi Z. Study of effective factors for attracting medical tourist in Iran. Unpublished master thesis Lulea University of Technology: Netherlands. 2007.
  4. Mahdavi Y, Mardani S, Hashemidehaghi Z, Mardani N. The Factors in Development of Health Tourism in Iran. Int J Travel Med Glob Health. 2013;1(3)2013:113-18.
  5. Ayoubian A, Tourani S, Hashemidehaghi Z. Medical Tourism Attraction of Tehran Hospitals. Int J Travel Med Glob Health. 2013;1(2)2013:95-98.
  6. Chanda R. Trade in Health Services. Indian Council for Research on International Economic Relations 2001;70.
  7. Pourkhaghan Z, Ebrahimi Pour Faez S, Pourkhaghan S, Ghahrieh S. Interaction of Economic Indicators and Medical Tourism Industry. Int J Travel Med Glob Health. 2013;1(3)2013:133-39.
  8. Yavari K GA, Shahhosseini S, Zeraati M, Mirmo-hammadi H,. Tourism cluster: a new approach in expanding tourism industry. The Institute for Trade Studies and Research 2006 [In Persian].
  9. Agharahimi, Z. Medical Tourism Survey in Selected Countries and Proposals for Iran,[M.A. Tesise], Tehran University of Medical Science,2009. [In Persian]. 
  10. Iran Trade Promotion Organization. Iran and the world health tourism, Departmanet of Marketing and Market, Office market of goods and services, First Edition,2008. [In Persian]. 
  11. Ranjbarian B, Zahedi M. The services of tourism industry. 3rd Addition, Isfahan: Chaharbagh Publication, 1388. [In Persian]
  12. Boyd SW, Butler RW. Managing ecotourism: an opportunity spectrum approach. Tourism management. 1996;17(8):557-66.
  13. Kazemi Z, Atafar A. The role of entrepreneurship in health tourism industry. First Conference in Health Tourism, 1395. [In Persian]
  14. Cultural Heritage, Handcrafts, and Tourism Organization. The comprehensive plan for enhancing the number of coming tours and technical enabling of tour leaders of Iran, report 1, 1387. [In Persian]
  15. Ayoubian A. Relationship between information mechanisms and medical tourism attraction in Tehran hospitals. Master Thesis. School of Management and Economics, Islamic Azad University, Sciences and Research Branch of Tehran, 2010. [In Persian]

Files

History

  • Receive Date: 20 April 2014
  • Revise Date: 25 May 2014
  • Accept Date: 30 May 2014

Share

How to cite

Statistics